Case Study, Asiza Capital
Insustry
Business Consultancy
Year - 2026
Client
Asiza Capital
Services
Branding
Visual Identity
Website Design
Framer Development
Tools
Figma for design
No-code Framer
React Custom components
HTML/CSS/JS
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The challenge
ASIZA Capital helps UK entrepreneurs navigate one of the biggest decisions of their business journey: relocating and setting up a company in the UAE. That's a high-trust, high-stakes service, and their website needed to carry that weight the moment it loaded.
Consultancies in this space often default to generic corporate templates that fail to differentiate the brand or reflect the seriousness of the decision a visitor is making. ASIZA needed a site that felt premium and credible from the first scroll, communicated a clear service journey, and gave visitors an easy path to start a conversation, without burying that path in dense text or confusing navigation.
Project Goals
Build a distinct, premium brand identity through a dark luxury visual system
Clearly communicate the UAE relocation and business setup process step-by-step
Create an engaging, memorable experience through motion and interaction
Drive qualified consultation inquiries from UK-based entrepreneurs
Design a responsive website optimized for desktop, tablet, and mobile devices
Establish a scalable design system for a dedicated UAE Business Setup service page
The Process
Research & Discovery
Information Architecture & Wireframing
Visual Design & Design System
Prototyping & Development Collaboration
Testing & Iteration
The Solution
The Solution
The final site pairs a dark, editorial aesthetic with a genuinely functional structure. The homepage leads with a strong brand statement, then moves into the scroll-driven timeline, which turns a dense, procedural topic (business relocation) into something visitors actually want to scroll through.
A dedicated UAE Business Setup service page extends the same design system with deeper service detail, giving the brand room to serve both first-time visitors and further-along prospects with the right level of detail for each.
